Seventy per cent of water worldwide is used in agriculture. In fact, this figure reaches 90% in the majority of the least developed countries. Without improved efficiency measures, if nothing is done to prevent it, it is expected that water consumption for agricultural use will increase by around 20% worldwide by 2050. Today, water resources are already under pressure and water shortages affect around 40% of the world’s population.
With this data as a starting point, it is clear that agriculture has a crucial role in the responsible and rational use of this precious resource. But in order to be able to make a contribution, an increasingly urgent transformation needs to take place: achieve tools or services which, through technological advancement, make it possible to take sustainable decisions and action.